Some days ago, Lagos-based artist Smada was announced as the second artist to sign under the NATIVE Records roster. He’d done so on the back of a social media campaign that was fun as it was revelatory, sketching the versatile act as an intentional creative. He releases his debut record with the Def Jam Recordings partners, and he’s done so in fine style. Bursting with colourful synth loops and pensive chord progressions, “Ye Anthem” tells the story of a young man trying to please their love interest. Affectionate, urgent lyrics prove to be Smada’s forte here, and his guests are similarly affecting. The Prince Akpa visuals poignantly captures its effervescent vibe, featuring Smada in a party setting and more intimate scenes, getting acquainted with beautiful models.
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